I’m happy to be back with another blogger-related blog post topic! In the world of blogging, landing a sponsored post is what bloggers are ultimately aiming for as sponsored posts are one of the main revenue streams for many bloggers. One of the most frequently asked questions I receive is, do bloggers need a contract for sponsored posts? We’re diving into that topic today!
The short answer, yes!
Blogger Contracts: 3 Reasons You Need One for Sponsored Posts
When you land a sponsored post collaboration, one of the first questions you should ask the brand is when they’ll be sending over a contract for you to review. If they request a contract from you, it’s important that you have some sort of template on hand so that you can easily complete the contract and send it over to the brand. If you’re in need of a collaboration contract template of your own, check out my Blogger + Brand Collaboration Contract template that’s available for immediate download.
Now let’s jump in to the reasons why it’s important for you to have a contract in place for all sponsored posts.
Outline of Deliverables
It’s important that everyone is on the same page from the beginning in terms of what you will be delivering to the brand as part of the sponsored collaboration. The contract should outline all deliverables including what you, as the blogger, are responsible for posting on your blog and social channels as well as any content that you are to produce solely for the brand (for example, providing a set number of high resolution images for the brand to use).
The contract should also include all deadlines for the submittal of any drafts and deadlines for publishing any content.
All payment details should be outlined in a blogger contract for a sponsored post. This should include the amount the brand is paying you in exchange for creating the content as well as the means by which you will be paid (PayPal, check, direct deposit etc.) and the timeline for when payment will be made.
Protect Your Content
It’s important that you have a contract in place for any sponsored post and in that contract there should be intellectual property language stating what rights to any content you create you are giving to the brand as part of the collaboration. It’s important that you understand the value of your own intellectual property rights.
It’s imperative that you have a blogger contract in place that limits the brand’s rights to using your content. The more rights to use your content that the brand is requesting, the more money you should be getting paid as part of the collaboration.
Having a contract in place facilitates a smooth transaction of business between you and brands.
Please note, this article is not legal advice. The information included is for educational purposes only. Each individual situation is unique and any contract may need to be reviewed by an attorney.