Each month I share a female entrepreneur that’s pursuing her passion and may be able to help YOU grow in your business! The series is aptly called, Say Hello To …
Today, I’m excited to introduce you to my friend Bree from Copy Bree! Bree and I originally connected when she was working in the book publishing world. When I learned more about her recent transition to copywriting (and more!), I knew you would benefit from learning more about her business and services!
So without further ado, let’s get to know Bree a bit more!
Say Hello To …
Name & Business Name
Bree Weber, Copy Bree
Where can we find you online?
Tell us a bit about your background.
I’ve been a writer and storyteller since my diaper days. I was the kid with a flashlight reading novels under the covers after lights out. Then I was the kid writing stories and asking for extra reading assignments in grade school. I was over the moon when I got my first paid writing gig in college! My time as a writer and editor led me to London where I studied for my masters, and worked in book publishing and content marketing for several years before finding my sweet spot as a copywriter.
What prompted you to start Copy Bree?
In 2015 I pitched the agency I worked for to become their first remote employee; they approved the remote work, but as an independent contractor. For a long time, I felt like I became an entrepreneur on accident and that I had only started my business as an extension of my employee job. So, in 2018 I began testing out different business ideas to determine which path would provide me purpose, passion, and profit. The result was copywriting which has since evolved to include copywriting, brand messaging, and copy coaching.
Who is your target client?
I work with a variety of business types, but every copywriting client I have worked with has these three things in common:
- They want to attract more clients/customers to come to them
- They want to exponentially increase their brand visibility or sales
- They feel too close to their business to write persuasively about it
What does your typical morning look like?
I really don’t have a typical morning — one of the things that I absolutely love about working for myself! — because I work with clients internationally and travel as a digital nomad, myself. I created a virtual office calendar, so my clients can see which days I’m working remotely, when I’m offline, and what time zone I’m in. One thing that stays consistent: every single day includes writing.
Organizational tools you can’t live without?
I use Google’s G Suite for email and calendar, and connect to Google Drive for all of my project work. Aside from that, I use Asana as my task management system, Toggl to record and track my time, and Inly to manage client invoices and contracts.
One organizational tool you most frequently recommend to your clients?
Track everything. And I mean everything.
Track how many touches before you convert a client, how much time you spend on emails each day, who refers good prospects to you, which emails get opened, etc. because once you have this information you can start to create systems, automate processes, and delegate tasks… aka scale your business.
And for the business owner or creative who wants to improve their copywriting or just their communication skills in general, these are 5 tools that I use pretty much every single day:
- Thesaurus Tool — to find the right word
- Grammarly — to clean up your grammar
- Hemingway Editor — to improve clarity and readability
- Reverse Dictionary — use the definition to find the word
- Un-Suck It — to avoid jargon and buzzwords
What’s one piece of advice you’d give to other solo/small business owners?
Work on yourself as much as you work on your business. As creatives and solo business owners, we are incredibly close to our work because we’re the face of our business, which means challenges in branding, marketing, and sales tend to hit us harder. Often a struggle in our business is a reflection of a struggle in our own life. Take the time to work on yourself: journal, do life audits, find a therapist, whatever works for you!
Thanks so much to Bree for being a part of the Say Hello To … series!
Check out our other Say Hello To … features here!